Caesars Horseshoe Online Casino Launches in New Jersey

New Jersey is the latest location for Caesars’ Horseshoe Online Casino as it continues its campaign to expand its reach into the best casinos online markets in North America.

The inclusion of New Jersey is the fifth North American location where Horseshoe Online Casino can be accessed by the North American market. Michigan was the first US state where Horseshoe Online Casino became available, followed by West Virginia, Pennsylvania, and Ontario.

Expanding the Caesars Brand Experience Across the U.S.

In a press release from Caesars Digital, Senior Vice President and Chief iGaming Officer Matt Sunderland noted that the player’s satisfaction is their primary goal, and that their expansion to notable online casino markets in the U.S. is paramount to let players experience their world-class casinos in their devices,

“The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands,” Sunderland stated.

Caesars Digital is hopeful that Horseshoe Online Casino will bring the allure and glamorous Las Vegas vibe to players, especially to those looking for a unique style of play with their real money online casino offerings such as high limits, progressive jackpots, and other perks.

Players who use the Horseshoe Online Casino app will have access to popular games like Game King, Triple Play Draw, Cash Eruption, and Mississippi Stud from well-known gaming providers like Light & Wonder, IGT, and White Hats Studios.

Horseshoe Online Casino’s Jump into the Online Casino Industry

While the Horseshoe brand is successful in other states, its launch in the online casino industry is worth noting. This is due to Horseshoe Online Casino having to compete with sister brands like Caesars Palace Casino and Tropicana Casino, which already has a head start in the Garden State.

Moreover, with the inclusion of Horseshoe Online Casino, New Jersey currently has 30 legal New Jersey online casinos, which include top performers such as DraftKings Casino, FanDuel Casino, BetMGM Casino, and Fanatics Casino.

That said, the New Jersey online casino market is reportedly in the upswing, with October’s online gambling numbers up 28% compared to September, while traditional brick-and-mortar casinos saw their revenue fall by 8%.

As for the possibility of Horseshoe Online Casino looking into crypto casino options for the market, it might still be a long way off. It might depend on how well the reception is for Caesars Digital’s latest brand in the current U.S. locations they are operating on.

But given the trajectory of online gaming in general, it won’t be surprising to see the emergence of such online casino options become more common in about 5 to 10 years down the line.