Nir Hakarmeli Named as New Director for Aristocrat Interactive

Aristocrat Interactive, one of the well-known providers of real money online casino games, has recently announced the appointment of Nir Hakarmeli as their new iGaming & Sports Managing Director.

Hakarmeli’s new role within the company shall see him take the point for campaigns geared toward expanding the company’s portfolio for both land-based and online operators with complementary products and content. He replaces Dima Reiderman, who announced he would be stepping down as MD of the iGaming & Sports division three months ago.

With over 14 years of experience in different B2C roles to Aristocrat, Hakarmeli brings his expertise in iGaming to Aristocrat Interactive. He has worked within the gaming industry for over a decade, holding leadership positions such as Evoke’s International Managing Director where he was tasked with defining and executing a multi-brand strategy across all international markets. Hakarmeli was also William Hill’s Gaming Director, and had stints at Addison Global and Ladbrokes Coral.

Aristocrat Interactive CEO Moti Malul was thrilled to have Hakarmeli to man the iGaming & Sports Managing Director position, as he believes that his experience is essential to steer their initiatives into the right direction,

“We are on an exciting journey at Aristocrat Interactive, and the addition of Nir to the team showcases our commitment to our operators and partners… With his extensive experience and knowledge, I have no doubt that we can continue to delight our partners by taking their business not only to new levels but to new heights,”  Malul added.

Meanwhile, Hakarmeli remarked that his newest role in Aristocrat Interactive opens up opportunities to drive positive growth to the markets they are currently in by delivering a diverse range of innovative offerings to operators worldwide,

“The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating,” Hakarmeli added.

Aristocrat Interactive Bolsters Company Portfolio Initiatives

With Hakamerli’s appointment, Aristocrat Interactive doubled down on their goal of providing sterling game titles and experiences to the best online casinos operating worldwide. Recently, they struck a partnership with Betiton to give high-end online casino experience to the Ontario market.

They have also inked a deal with Yggdrasil Gaming that gives Aristocrat Interactive exclusive rights to distribute Yggdrasil content across all regulated markets in the US and Ontario.