Relax Gaming Partners Up with DraftKings, Improve NA Presence

Relax Gaming, a prominent online casino games provider, has recently inked a partnership deal with DraftKings. As part of their deal, Relax Gaming will bring its huge portfolio of online casino games onto the DraftKings platform which are operating in key states in the USA, namely, Pennsylvania, New Jersey, as well as in Canada’s Ontario iGaming market.

This expansion comes during a period of notable activity for both companies. DraftKings recently reported nearly $4.8bn in revenue for fiscal year 2024, representing a 30.1% year-on-year increase.

Meanwhile, Relax Gaming had an eventful early 2025 which included its nineteenth Dream Drop Mega Jackpot win, which saw a player win €2.9m ($3m) from a €2 bet on Beellionaires Dream Drop.

Operating as RLX Gaming in the USA, Relax Gaming initially struck a partnership with BetMGM back in 2023, as part of its initial North American expansion. This resulted in Relax Gaming gaining access into the New Jersey market, which extended into the Pennsylvania iGaming market.

Apart from their partnership with DraftKings, the company has also been collaborating with other real money online casino operators such as PlayStar in the Garden State.

Alexia Smilovic Rønde, Relax Gaming’s Chief Regulatory Officer, stressed that their expansion in the US iGaming market will require close attention to their markets’ preferences to determine what works best for them and provide the necessary direction for their services and products moving forward,

“We will always have our finger on the pulse to hit the right states at the right time. Our main priority right now is to establish a healthy foundation with key partners before expanding geographically,” Rønde added.

Currently, the company is endeavoring to establish a prominent presence within the three main U.S. states for iGaming: New Jersey, Pennsylvania and Michigan.

Relax Gaming’s Global Expansion Continues

Relax Gaming has been busy with their global expansion to become one of the best online casinos. Recently, the company struck up a new partnership with NetBet Denmark. Relax has also looked to South America in recent times, entering both Brazil and Peru on Jan. 1, 2025. It already operated in the LatAm region in Colombia.

Overall, Relax Gaming has a portfolio of more than 70 partner studios and over 4,000 game titles. It also supplies games to operators in jurisdictions including the U.K., Malta, Spain and Mexico.