VIP Play Partners Up with White Hat Gaming

VIP Play, formerly known as KeyStar Corp, has inked a partnership deal with White Hat Gaming as part of the former’s goal of expanding the real money online casino market in the U.S. The partnership will see White Hat Gaming effectively becoming VIP Play’s online platform in Tennessee under the ZenSports branding.

Back in 2022, VIP Play acquired the assets of the ZenSports platform, and has been operating in the Volunteer State as ZenSports since July 2023. Majority of VIP Play’s offerings are under sports wagering, and their partnership with White Hat Gaming will upgrade their platform and add a number of quality-of-life improvements in coordination with their own proprietary technology & Kambi Turnkey Sportsbook.

As part of the terms of the partnership, VIP Play will integrate White Hat’s PAM platform solution into VIP Play’s current proprietary technology platform. Moreover, in conjunction with VIP Play’s recent announcement with Kambi Group, White Hat Gaming will power VIP Play in multiple states, combining the collective strengths of industry leading partners with their iGaming platforms as part of their goal to tap into U.S. markets where the best online casinos operate.

Apart from this, VIP Play shall build additional features and gamification on top of both licensed software platforms to differentiate from existing competitors.

Reactions from the Heads of VIP Play and White Hat Gaming

VIP Play CEO & Chairman of the Board Bruce Cassidy has high hopes with its partnership with White Hat Gaming, stating that this partnership with White Hat is a pivotal step for VIP Play, Inc. as they work towards establishing a premier sports betting and online casino presence in the U.S.,

“We are excited to launch VIP Play in Tennessee and West Virginia in 2025, powered by the combination of industry leading partners such as White Hat Gaming and Kambi Group. We remain committed to building on top of these licensed software platforms to differentiate VIP Play from our competition in ways only the VIP team can,” Cassidy added.

Meanwhile, White Hat Gaming CEO Phil Gelvan shared the same sentiments, stressing their excitement partnering up with VIP Play, who they see as an innovative US operator, 

“We are confident that our core technology, including our best-in-class PAM solution, will not only enhance the VIP Play experience, but also compliment VIP Play’s internal differentiation initiatives. We are thrilled that VIP Play will utilize our best-in-class traveling wallet to power their US expansion in 2025 as a new, premier, multi-state operator,” Gelvan added.